We have always focused on developing a very open, engaging and involving experience for our partners and guests, including communication materials. Sine Qua Non International Ltd has been an important and integral part of our corporate communications both in terms of concept development and delivery. Their work has proved to be creative, on brief, on time and on budget - a refreshing experience in today’s cluttered agency market.”

John Howett, President, Toyota Motorsport GmbH

Panasonic Toyota Racing

Case Study

Throughout 2009, we worked with the Panasonic Toyota Racing team on a number of engaging marketing initiatives

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The Importance of the Five “R’s”

We believe marketing in its widest sense should drive outcomes for your business and your brand. That’s why we focus on our Five R’s in everything we do for our clients.

  • Results - you want them, so naturally it’s our job to commit to delivering them.
  • Revenues - at the end of the day our role is to boost revenues and margin through the right mix of integrated activity.
  • Relationships - whether with customers, prospects, partners, employees or influencers including the media, analysts or social networkers, the future success of the business depends on strong relationships.
  • Reputation – it might sound intangible but it’s critical that reputations are actively developed and managed.
  • Relevance – whether it’s a global sponsorship or a targeted campaign, it’s essential that it’s relevant for the audience if results are to be achieved.